MARKET SEGMENTATION

/    AmE   /

MARKET SEGMENTATION - [noun] division of the market into people or organisations that have one or more similar characteritics and may therefore buy similar products or services; groups of possible buyers with similar needs

The bases for market segmentation include, for example, age, sex and occupation of prospective clients.

Market segmentation is based on consumers and allows companies to adjust their sales program to the consumers' needs.

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